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Carol Miu (CEO, PeopleFun)
Jonathan Lindsay-Rivera (Product Manager, PeopleFun)
Location: Room 2016, West Hall
Date: Tuesday, March 21
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Summits Pass
Topic: Free-to-Play
Format: Lecture
Vault Recording: Video
Audience Level: All
Join PeopleFun's Carol Miu, CEO, and Jonathan Lindsay-Rivera, Product Manager, as they discuss design, A/B testing, and KPIs of hit features such as the Highlighters Event in Wordscapes Search. They will discuss a wide range of topics—from feature design, KPI setting, development team management, LiveOps tuning, A/B testing, and user behavior analytics.
Jonathan will speak on his early career experience from starting as a Game Data Analyst on Wordscapes Search in early 2022, training on product management, and growing into the owner of the Highlighters feature. The goal of the feature is to drive an additional 20% player engagement on event days, as measured by average levels completed, and a 10% lift in ad ARPDAU on event days.
Attendees will learn how to design and A/B test collectible vanity features that are portable across casual portfolios. Product leaders will gain insight on how to bootcamp new product managers in two months. Junior professionals will learn what it takes to grow into a feature owner.
This is for anyone from product managers to designers to data analysts at all levels within game companies. In particular, product leaders mentoring new talent and game industry professionals seeking to grow into feature ownership will benefit from this session.