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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Free-to-Play Summit: 'Wordscapes Search' Highlighters Event: A Successful Vanity Collectible Feature to Drive Engagement

Carol Miu  (CEO, PeopleFun)

Jonathan Lindsay-Rivera  (Product Manager, PeopleFun)

Location: Room 2016, West Hall

Date: Tuesday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Summits Pass

Topic: Free-to-Play

Format: Lecture

Vault Recording: Video

Audience Level: All

Join PeopleFun's Carol Miu, CEO, and Jonathan Lindsay-Rivera, Product Manager, as they discuss design, A/B testing, and KPIs of hit features such as the Highlighters Event in Wordscapes Search. They will discuss a wide range of topics—from feature design, KPI setting, development team management, LiveOps tuning, A/B testing, and user behavior analytics.

Jonathan will speak on his early career experience from starting as a Game Data Analyst on Wordscapes Search in early 2022, training on product management, and growing into the owner of the Highlighters feature. The goal of the feature is to drive an additional 20% player engagement on event days, as measured by average levels completed, and a 10% lift in ad ARPDAU on event days.


Attendees will learn how to design and A/B test collectible vanity features that are portable across casual portfolios. Product leaders will gain insight on how to bootcamp new product managers in two months. Junior professionals will learn what it takes to grow into a feature owner.

Intended Audience

This is for anyone from product managers to designers to data analysts at all levels within game companies. In particular, product leaders mentoring new talent and game industry professionals seeking to grow into feature ownership will benefit from this session.