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Location: Room 2024, West Hall
Date: Thursday, March 21
Time: 10:00am - 11:00am
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!
Topic: Business & Marketing, Design
Format: Sponsored Session
Vault Recording: TBD
Audience Level: All
With eSports competitions filling up massive stadiums and professional eSports teams securing sponsorships from huge corporations like Coca-Cola, the definition of a sport is being broadened. Now that these changes are occurring, how will eSports reach mainstream consumption and appeal to newcomers in the industry – especially while still engaging dedicated players? This session will focus on how eSports can both acquire new players and retain existing users by deepening the gameplay experience as well as empowering every competitor, regardless of their skill level. Expert panelists will discuss how developers and designers can go beyond the traditional game creation strategy to build a truly interactive experience that's appealing to players of all skill levels.
Attendees will learn how eSports can be taken to the next level by integrating interactive elements that improve the experience for both new and existing players. They'll also gain an understanding of how to enhance the first time user experience to make eSports more accessible to newcomers in the industry.
This talk is intended for anyone who's involved in game development and/or looking to transform their games into eSports. However, this talk will also benefit industry professionals interested in hearing from experienced executives who have already experimented and succeeded through implementing innovative methods to acquire and retain players.