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Rares Cinteza (Game Director, Gummy Cat Studio)
Location: Room 215, South Hall
Date: Thursday, March 23
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing, Design
Format: Lecture
Vault Recording: Video
Audience Level: All
In this talk, Rares Cinteza, Game Director at Gummy Cat Studio, will analyze how Bear and Breakfast, a management-adventure game, had its core design pillars revolve around blending genres with existing fanbases in order to carve out its own niche.
He'll explore the challenges the team faced throughout the various stages of pitching, developing, marketing, and eventually launching a game that needed to satisfy expectations of each genre it tried to mix—while making the combination a compelling reason for publishers to like the pitch and for people to play the game. This will include examples of positive results... and some of the unfortunate consequences of this design choice.
Attendees will walk away with knowledge and suggestions on how to blend game genres (as well as their audiences), to create a game with a mix of compelling designs and build a strong community from existing niches.
This is for any game developer looking to navigate the current state of a seemingly saturated video game market—both in building a convincing pitch for a new game, or as a design tactic in one that's under development.