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From West to East: A Small Adjustment in Artistic Style Has Achieved Great Success

Yang Suo  (Chief Art Director, NetEase)

Xinhui Zhang  (Senior UX Researcher, NetEase)

Pass Type: All Access Pass, Core Pass

Topic: Visual Arts

Format: Session

Vault Recording: TBD

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

Eastern and Western countries have different aesthetic views on artistic styles. When a game wants to enter different cultural circles, the challenge developers will inevitably face is whether the player can accept its artistic style. When we face the challenge of changing artistic styles, how can we efficiently combine the characteristics of Eastern and Western arts in different cultures, create new artistic concepts, and ultimately enhance the artistic effects in the game?Yang Suo, the Chief Art Director of Netease, will talk about how to fine-tune artistic skills and concepts when they have Western art experience to make the game successful in China.

Takeaway

Speakers will talk about how to fine-tune artistic skills and concepts when they have Western art experience to make the game successful in China.

Intended Audience

Game designers and anyone interested in visual arts