GDC 2025 Session Viewer
Funding Futures Series: Inception Publishing: The Shift to Indie Self-Publishing
Jason Della Rocca (Co-Founder, Execution Labs)
Victoria Tran (Community Director, Innersloth)
Genevieve St-Onge (CEO & Co-Founder, popagenda)
Kirsten-Lee Naidoo (Head of Publishing, Landfall)
Soren Lundgaard (CEO, Ghost Ship Games)
Location: Room 3014, West Hall
Date: Wednesday, March 19
Time: 3:30 pm - 4:30 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing, Production & Team Leadership
Format: Panel
Vault Recording: Video
Audience Level: All
With the sober reality that only a fraction of games that are pitched to publishers actually get signed, this panel will discuss the logic and justification for self-publishing. This includes the need to do marketing at the earliest phases (and what that actually looks like). The session will also explore the various pieces that are needed to make self-publishing work, like dedicated project funds and paid-for publishing services. We'll examine how the landscape is evolving to enable more self-publishing to happen successfully.
Takeaway
Attendees will be inspired to self-publish their games, and gain new insights on how to do it successfully. This includes info on new sources of funding and services available to support self-publishing efforts.
Intended Audience
This session is for all indie game developers and marketers, game entrepreneurs, and game studio leaders contemplating or evaluating self-publishing their game and/or are actively self-publishing.
