Ada Duan (GM Growth Products & Partners, Minecraft)
Brady Woods (Director of Product Strategy, Game Creator Services, Microsoft)
Crystin Cox (Director of Business Strategy, Xbox Game Studios Publishing)
CJ Williams (Head of Product for Game Creator Services, Microsoft)
Location: GDC Industry Stage, Expo Floor, South Hall
Date: Wednesday, March 22
Time: 10:30 am - 11:00 am
Pass Type:
All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Topic:
Business & Marketing
Format:
Sponsored Session
Vault Recording: Video
In-game revenue grew 32% in the last year and 9 of 10 game studios build player engagement services into their titles. Building and operating games is becoming increasingly complex as developers respond to more real-time community needs, more player insights, and growing expectations of personalization and customization. Join Xbox Publishing, Game Creator services and Minecraft leaders as they break down some of the biggest challenges facing devs today and opportunities to unlock greater engagement tomorrow. In part one (Wednesday, March 22nd, 10:30AM) we will identify the problem areas and talk about common solutions that make your game futureproof, and in part two (Thursday, March 23rd, 10:30AM) we will open the panel to the audience for an “ask me anything” Q&A session.