Ada Duan (GM Growth Products & Partners, Minecraft)
Brady Woods (Director of Product Strategy, Game Creator Services, Microsoft)
Crystin Cox (Director of Business Strategy, Xbox Game Studios Publishing)
CJ Williams (Head of Product for Game Creator Services, Microsoft)
Location: GDC Industry Stage, Expo Floor, South Hall
Date: Thursday, March 23
Time: 10:30 am - 11:00 am
Pass Type:
All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Topic:
Business & Marketing
Format:
Sponsored Session
Vault Recording: Video
In-game revenue grew 32% in the last year and 9 of 10 game studios build player engagement services into their titles. Building and operating games is becoming increasingly complex as developers respond to more real-time community needs, more player insights, and growing expectations of personalization and customization. Join Xbox Publishing, Game Creator services and Minecraft leaders in the second half of this two-part series as they recap key points from Wednesday's panel and turn to the audience for an open Q&A session.