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GDC 2022 Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.

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Game Demos Done Right

Chris Zukowski  (Marketing Consultant, Return To Adventure Mountain LLC)

Location: Room 2001, West Hall

Date: Thursday, March 24

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Yes

Your demo is a critical marketing asset that is as important as your trailer and your press kit. You must create a demo that gets players excited, makes them want to share it with their friends, but doesn't give away so much that they don't need to buy your game.

Chris Zukowski will review real-world examples and feedback from industry veterans on how you should design your demo to increase wishlists, boost your following on social media, and get covered by streamers.

Takeaway

If you are submitting your game to festivals and ever slapped together a demo, this talk is for you! Attendees will learn what features your demo must have, ways to use your demo that you never thought of, and how to analyze your demo to ensure it is effectively marketing your game.

Intended Audience

This talk is for anyone who is releasing a PC game in 2022. You will have a better understanding of how to create a demo that works for you!