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View, browse and sort the ever-growing list of sessions by pass type, topic, and format. All registered attendees will be able to build their personal schedule in the mobile event app, once live early 2022.

GDC Masterclass courses require a paid pass to attend. Class sizes are kept intentionally small and seats are limited to ensure every student receives one-on-one assistance from the instructor. Pass pricing per course varies, please review the passes and pricing page for more details and secure your spot today!

Game Demos Done Right

Chris Zukowski  (Marketing Consultant, Return To Adventure Mountain LLC)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Vault Recording: TBD

Audience Level: Yes

Your demo is a critical marketing asset that is as important as your trailer and your press kit. You must create a demo that gets players excited, makes them want to share it with their friends, but doesn't give away so much that they don't need to buy your game.

Chris Zukowski will review real-world examples and feedback from industry veterans on how you should design your demo to increase wishlists, boost your following on social media, and get covered by streamers.


If you are submitting your game to festivals and ever slapped together a demo, this talk is for you! Attendees will learn what features your demo must have, ways to use your demo that you never thought of, and how to analyze your demo to ensure it is effectively marketing your game.

Intended Audience

This talk is for anyone who is releasing a PC game in 2022. You will have a better understanding of how to create a demo that works for you!