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Game Discoverability Day: Discoverability from Day Zero

Felix Kramer (Scout, Producer, Fellow Traveller)

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Business & Marketing

Format: Tutorial

Tutorials: Game Discoverability Day

Vault Recording: Video

In this talk, Felix Kramer (Tunic, Neo Cab producer) will make the case for discoverability being a high priority before the work on your game even begins. You’re probably a person who has been making an innovative piece of commercial art... for a while now. Or perhaps you’re just starting to pitch your idea.

Thinking of discoverability as storefront placement or SEO at launch is going to lead to problems, because, well, how are publishers going to find you to fund you? How is a community supposed to rally around your game and champion it before launch? How are you being seen, and are you making it easy for others to see you? Designing with discoverability in mind during development is going to make the late-stage discoverability everyone stresses about much, much easier.

Takeaway

An appreciation of why discoverability should be thought of sooner, and more broadly than how it is commonly discussed. Tools for how to present a game in development to publishers, capital, and other potential partners.

Intended Audience

Those who are starting projects and are concerned about discoverability solutions, those who have been working on a game for some time and are concerned about late-stage discoverability and how to position their game to optimize visibility.