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Michael Gordon (CEO, Iron Horse Games, LLC)
Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: Business & Marketing
Tutorials: Game Discoverability Day
Vault Recording: TBD
Audience Level: Intermediate
Bootstrapping your own marketing spend and generating the biggest possible return on investment for that spend is incredibly important for small and medium-sized companies in the mobile space. In this talk, Iron Horse Games' Mike Gordon (publisher of 'Tap Tap Dig' and 'Idle Apocalypse') will touch on different marketing strategies, the strengths of different marketing networks and easily avoidable mistakes that you can use to market and grow your game on iOS and Google Play. The talk will be focused on how to practically market your games, including the approach to managing user acquisition budgets and strategies and the proper use of attribution partners.
Attendees will walk away with a clear understanding of how to practically market their games on the iOS and Google
The target audience will have some familiarity with the concept of marketing on mobile and understand basic concepts about marketing for a mobile game.