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Game Narrative Summit: The New Phone Format Turning Netflix Watchers into "Accidental Gamers"

Nihal Tharoor  (CEO & Co-founder, ElectricNoir)

Location: Room 3016, West Hall

Date: Tuesday, March 22

Time: 1:20 pm - 1:50 pm

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Game Narrative

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

There's a blue ocean of adult fiction lovers on mobile, but story game market leaders serve a narrow audience with shallow, bitesize and cheesy content "...Do I kiss Jeremy or marry James?"

A new story game format is emerging on mobile with the capacity to attract a broad, mature adult audience – phone-first (or found-phone) interactive storytelling – which uses the interface of our smartphones as the vehicle for narrative.

This session break down the unique strengths (and challenges) of the live-action phone-first format – providing an overview of the emerging players in the space and exploring its potential to turn Netflix watchers into 'accidental gamers'.


An insight into an emerging form of interactive storytelling at the intersection of film & games – and why its attracting a non-traditional audience into mobile games space.

Intended Audience

Individuals interested in the intersection of film & games and the emergence of new forms of interactive storytelling. An awareness of story game market and market leaders on mobile is useful.