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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Game Plan: How Voodoo Succeeds With Data and Automation (Presented by MoPub)

Kim Bolsoni  (Lead Publisher Account Director, MoPub (a Twitter company))

Gaëtan Fajon  (Ad Monetization Lead, Voodoo)

Date: Wednesday, July 21

Time: 8:30am - 9:00am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded


How can app developers leverage data and automation to best optimize their business? Join Voodoo and MoPub as they examine how one of the world’s top gaming publishers executes their approach. We will cover how Voodoo leveraged reporting and toolsets to grow their business initially, approach day-to-day decision making as well as plan for what is to come.


Learn the approach and best practices of one of gaming’s top publishers in Voodoo when it comes to leveraging data and automation to understand and better take action on your app business.

Intended Audience

Gaming mobile app publishers and developers, primarily in the casual or hypercasual categories