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Games Subscriptions: Is the "Netflix of Games" Inevitable and What Does It Mean for Developers?

Piers Harding-Rolls  (Research Director, Ampere Analysis)

Location: Room 202, South Hall

Date: Wednesday, March 23

Time: 11:30 am - 12:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

The games subscription market is often framed in the context of the subscription video space with talk of the 'Netflix of Games'. The increasing domination of subscription services in the broader entertainment space is used as a proxy to suggest how the games market will develop. Is this a useful comparison, or is the games sector fundamentally different? With consumers spending more on subscription services, will the commercial opportunities for content owners follow or will smaller companies become increasingly squeezed in this market? How many developers and publishers are actively putting their content into subscription services? What are the motives and commercial opportunities?

This talk will examine the similarities and differences between services such as Xbox Game Pass, PlayStation Now, Apple Arcade, and other entertainment subscriptions. Drawing on unique games subscription catalog data and insight, it will delve into the evolving landscape of content opportunities across this fast-evolving part of the market. It will also profile the subscription gamer, their gamer habits and how they differ to the average gamer.


Those attending will go away with a deeper understanding of the games subscription market and its outlook, where the opportunities lie for games developers, what the competitive landscape for games in these services looks like, and insights into the subscription gamer.

Intended Audience

Commercial, business development, content licensing and marketing staff within indie developers, bigger developers and publishers.