Sang Chul Yun (Department Manager, NEXON)
Location: Room 3001, West Hall
Date: Wednesday, March 22
Time: 3:30 pm - 4:30 pm
All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Production & Team Leadership
Vault Recording: Not Recorded
Audience Level: All
At the core of NEXON's 30 years of success and exponential growth lies homegrown AI/data-driven technology and experts working behind the scenes to help the games to make the right decisions. In this talk, Sang Chul Yun, Production Director of GameScale Developers, breaks down the inner workings of NEXON's GameScale and how it is making an immense difference in successful live service by offering high-end analytics, user profiles, recommendations, matchmaking, hyper-personalized marketing, security, anomaly detection, operation, and more.
Attendees will learn how extensive data analysis, advanced solutions, and live-service experts can powerfully boost the performance of games. This session will unveil how NEXON, with its 30 years of live-servicing experience, has constructed the foundation and run the workforce in achieving ever-growing success with real-life examples.
This session is for anyone in the gaming industry. No prerequisite knowledge of NEXON or GAMESCALE is required. It is intended to provide insights to plan more strategically about live-servicing games to pursue growth.