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Gaming Data: Take Control of Your Data & IP To Unlock New Revenue Streams and Empower Your Community, Presented by Grid Esports and J Moses (Presented by GRID)
Moritz Maurer (CEO, GRID esports GmbH)
Chris King (CTO, GRID esports GmbH)
J Moses (Director, Take-Two Interactive)
Location: Room 2009, West Hall
Date: Thursday, March 24
Time: 11:30 am - 12:30 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Viewing Experience: In-Person
Vault Recording: Not Recorded
Audience Level: No
Data in esports and gaming holds massive untapped potential.
GRID Esports - a data platform dedicated to the gaming industry - and J Moses, Director at Take-Two, will discuss challenges for game publishers that revolve around data assets, as well as the opportunities and the role GRID plays in leveraging them.
The session will cover the following main themes:
- The benefits that having an official data offering can have for a title, its community, the competitive ecosystem, and the commercial potential of the game.
- How to achieve this using specifically developed technologies and leveraging a platform such as GRID, while maintaining focus on core game development.
- The outlook for the gaming industry and the growth potential when fueled by access to high-quality, official gameplay data.
Takeaway
Attendees will learn about the role of gameplay data for game publishers and the revenue streams unlocked by official data assets. They will be familiar with the partnership model between game publisher and gaming data platform.
After the session attendees will have a good understanding of the versatility of gameplay data applications and how to leverage the official data IP potential with the right technology as well as understand the benefits from gaming data for the right holders, data users, and the community members.
Intended Audience
This talk is for Game Developers, Data Management Teams, and Business Leadership in the game publishing and development space who are interested in understanding the role of gameplay data and how to start leveraging its potential in the context of their own title. No prior knowledge of the topic is required.