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Gaming for Good: Philanthropy as a Business Strategy

Derrick Morton  (CEO, Flowplay)

Daniel Widner  (Vice President, Distinguished Partners, American Cancer Society)

Date: Tuesday, August 4

Time: 3:00pm - 3:30pm

Pass Type: Conference Pass, Discovery Pass, Community Pass, Student Pass - Get your pass now!

Topic: Advocacy, Business & Marketing

Format: Community Content

Vault Recording: Video

Audience Level: All

Free-to-play games can utilize philanthropic giving as a business strategy to evoke monumental social change.
We will discuss the benefits of incorporating social responsibility as a business strategy for free-to- play games.

How to work with non-profit and cause-based organizations to make an impact that resonates with consumers:

Flowplay has taken a different approach to monetizing elements of their games that, in turn, have expanded their player community and accelerates progress that benefits both the company and the non-profit organization they choose to partner with. In FlowPlay's flagship game, Vegas World, players were able to purchase American Cancer Society-branded virtual charms within the game that translated to access to care for cancer patients and raised awareness for cancer support services.


Tapping into opportunities to incorporate cause marketing as a major strategy for free-to-play games: Gamers vs. Cancer brings together gamers, industry partners, and individual content creators with unprecedented opportunities to position gaming as a new way to solve real world issues.

Intended Audience

In addition to professional video game developers, marketing teams, business development managers, and social innovators will find this talk useful in building business through philanthropic efforts. No prerequisite knowledge or experience is required.