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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Gaming: Getting the Most out of Your DSP Partnerships (Presented by MOLOCO)

Brendan O’Connor  (Director of Account Management, Strategy, MOLOCO)

Date: Friday, July 23

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

MOLOCO

In this session, we’ll be going over how to best utilize your DSP Partnerships in order to reach your targeted KPIs and scale while maximizing user acquisition efficiency.

Takeaway

Attendees will learn how they can, and should, be utilizing their DSPs beyond simple transactions and how to scale and improve their user acquisition strategies. MOLOCO will also share resources and helpful tools such as their SKAN adoption tracker to help attendees make better buying decisions.

Intended Audience

The intended audience for this session ranges from Mobile & Performance Marketers, User Acquisition, and Developers across the board.