GDC 2025 Session Viewer

What if one of the most innovative gaming platforms is a device billions of players already own? As player expectations for engagement, accessibility, and connection evolve, mobile gaming continues to redefine success across genres, business models, and live operations. Join industry leaders from King, Blizzard, and Activision as they share firsthand insights into creating compelling mobile experiences—leveraging new platforms, storytelling, and entertainment formats to reach global audiences. - Moderated by Todd Green, General Manager of the Candy Crush franchise, this panel explores how mobile-first strategies and ubiquity drive success across different game types. - Paula Ingvar, General Manager of Candy Crush Saga, will discuss how mobile captivates and engages diverse audiences worldwide. - Peiwen Yao, Executive Producer of Diablo Immortal, shares key lessons from developing and operating a mobile title within a major AAA franchise. - Matt Lewis, Vice President of Mobile at Activision, will highlight what has driven Call of Duty: Mobile’s phenomenal success and its pivotal role in growing the audience of this global franchise.

Takeaway

Together, they’ll reveal the strategies, challenges, and innovations behind bringing diverse games to mobile—spanning product development, business models, marketing, distribution, and live operations. Discover how mobile’s accessibility, personalization, and advancements in AI and cloud platforms are driving the next wave of immersive gaming experiences. As mobile continues to evolve, it’s more than just a platform—it’s a force shaping engagement, franchise expansion, and the future of gaming itself.

Intended Audience

Whether you're a developer, designer, or innovator, learn how mobile is shaping gaming's future and enriching franchises with experiences that fit in your pocket.