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Give Your Players a Seat at the Table: Feedback Fundamentals

Emma Bridle  (Director of Customer Voice, World's Edge, Xbox Game Studios)

Savannah Harrison  (Senior Producer , World's Edge, Xbox Game Studios)

Location: Room 3014, West Hall

Date: Thursday, March 24

Time: 4:00 pm - 5:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Design, Production & Team Management

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

Join Age of Empires' Director of Customer Voice as she talks about the value, logistics and lasting effects of giving players a seat at the development table from early in development. With examples of how pre and post release feedback helped shape flagship titles Age of Empires II: Definitive Edition and Age of Empires IV, this talk will take you on the journey from small community council to a growing GaaS playerbase. Emma has console and PC gaming experience garnered from years at Xbox Game Studios at Rare (Sea of Thieves) and World's Edge (Age of Empires). She's helping to inform how others engage with players early and continue to do so throughout their game's journey.


This talk will show you ways to formalize a feedback program for your title. It will offer insight into gaining player trust and retention, constructing feedback pipelines for game teams and how diverse perspectives can improve your game pre and post-launch.

Intended Audience

This talk would benefit designers, producers, project leadership and anyone in player engagement. It will show how cross-discipline collaboration can build a strong feedback program that can benefit all areas of a project. No technical knowledge required, just an openness to learn from us and your players.