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View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.

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Global Insights for a New Era of Games Advertising (Presented by Meta)

Tim Lion  (Head of Gaming Marketing, EMEA, Meta)

Chloé Gingrich  (Global Vertical Insights Marketing Manager , Meta)

Stephen Gray  (Vertical Insights Research Manager, Business Marketing Research & Intelligence , Meta)

Peleg Israeli  (Director of Global Gaming, Creative Shop @ Meta, Meta)

Cheryl Savage  (Director, Gaming, EMEA, Meta)

Location: Virtual GDC Platform

Date: Wednesday, March 23

Time: 9:00 am - 9:30 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: Virtual

Vault Recording: Video

Audience Level: No


Facebook Gaming has just released a new report, Games Marketing Insights for 2022, which offers unique insights and considerations regarding global players, while also exploring how businesses can thrive in a new advertising landscape.


What you'll takeaway: insights and analysis on the behavioral trends of different player cohorts across 4 key markets—UK, US, South Korea and Germany; the ways in which diversity matters to global gamers; how to build meaningful connections with players and how games marketing organizations can evolve for a new era of games advertising.