GDC 2025 Session Viewer
Grow your Audience with the Updated Xbox Experience on PC (Presented by Microsoft)
Tila Nguyen (Product Manager Lead Microsoft, Microsoft)
Jose Rady (Product Manager Lead Microsoft Xbox, Microsoft)
Location: GDC Industry Stage, Expo Floor, South Hall
Date: Wednesday, March 19
Time: 2:00 pm - 3:00 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsored Session
Vault Recording: Video
Audience Level: All
Did you know Xbox is available on PC? Did you know it could be downloaded on every Windows device on Earth? In this talk, you'll learn how to reach new players around the world with Xbox on PC.We will share updates on the growth of the Xbox PC audience, evolution of the Xbox PC app experience, and the strategic significance of publishing games to the Xbox ecosystem for any developer seeking growth opportunities. Join us to learn more about how adopting cross device experiences (Xbox Play Anywhere) enhances discovery and engagement with your games and discover next steps to publish your games to the full Xbox ecosystem (Cloud, Console, and PC).
Takeaway
Understand the benefits of publishing your games in the Xbox ecosystem, leveraging XPA to attract new players in PC.
Intended Audience
All game creators that want to reach more audience
