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Jared J. Tan (Community Strategist, Devolver Digital)
Location: Room 2005, West Hall
Date: Thursday, March 23
Time: 11:30 am - 12:30 pm
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing, Design
Format: Lecture
Vault Recording: Video
Audience Level: All
One of the biggest games of 2022 came from an extremely small development team. Cult of the Lamb raced past 1 million copies sold in 10 days and despite being a surprise to some, it was certainly no accident.
Jared J. Tan, Devolver Digital's Community Strategist, will discuss how the development team created meme-able moments and an iconic art-style by thinking about marketing from the start. He'll detail how he harnessed those elements while blending creative content and social media analytics to grow a culturally relevant gaming brand.
Attendees will learn how Cult of the Lamb leveraged social media to grow an enormous internet community and sell over a million copies along the way.
This is for anyone looking to sell premium games with social media as a core marketing channel. By covering the process from initial development to marketing execution, it will be relevant to game makers and marketers alike.