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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Growing an Internet Cult: 'Cult of the Lamb's' Social Strategy

Jared J. Tan  (Community Strategist, Devolver Digital)

Location: Room 2005, West Hall

Date: Thursday, March 23

Time: 11:30 am - 12:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Design

Format: Lecture

Vault Recording: Video

Audience Level: All

One of the biggest games of 2022 came from an extremely small development team. Cult of the Lamb raced past 1 million copies sold in 10 days and despite being a surprise to some, it was certainly no accident.

Jared J. Tan, Devolver Digital's Community Strategist, will discuss how the development team created meme-able moments and an iconic art-style by thinking about marketing from the start. He'll detail how he harnessed those elements while blending creative content and social media analytics to grow a culturally relevant gaming brand.


Attendees will learn how Cult of the Lamb leveraged social media to grow an enormous internet community and sell over a million copies along the way.

Intended Audience

This is for anyone looking to sell premium games with social media as a core marketing channel. By covering the process from initial development to marketing execution, it will be relevant to game makers and marketers alike.