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Hacking Creative: What the Hell is Going on With Game Ads Today (Presented by ironSource)

Dan Greenberg (Chief Design Officer, ironSource)

Location: Room 3009, West Hall

Date: Monday, March 16

Time: 2:40pm - 3:40pm

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, VRDC Add On - Get your pass now!

Topic: Business & Marketing

Format: Sponsor Developer Summit

Vault Recording: TBD

Audience Level: All

As competition increases, mobile advertising has become more aggressive and favored elevated short-term results at the expense of long-term metrics. Dan Greenberg, Chief Design Officer at ironSource, walks us through recent trends in game creatives, pointing out when it pays off to use certain tactics and when it doesn’t. Dan outlines best practices for building creatives, how to brainstorm winning creative concepts, and how to measure performance effectively - taking themes, audience, motivation, and emotion into consideration.

Takeaway

Attendees will get access to creative performance benchmarks for each game genre, concrete tips for increasing IPM (installs per one thousand impressions), and an overview of the creative concepts which proved successful this past year.

Intended Audience

User acquisition managers and any game developer looking to understand what part creatives play in game growth, and how to leverage them as a lever to survive and thrive in a competitive industry.