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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view GDC 2023 session details, speakers and share your favorites via social media. You will be able to build your schedule and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How a Three-Eyed Horse Changed Meme Marketing Forever

Natalie Puchalski  (Lead Community Manager, Behaviour Interactive)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: TBD

Audience Level: All

For something that is so appreciated by the game community, memes sure do scare a lot of folks when you combine them with marketing. In this session, Natalie Puchalski, Lead Community Manager at Behaviour Interactive, will share how integrating memes into marketing can be a very effective and potentially profitable way to reach consumers.

By figuring out how to safely include them into your content planning, it becomes easy to generate opportunities for considerable revenue. Natalie will also touch on the fact that it is very simple to adapt this model to the size of the studio. When you are a 20-person studio, developing a high-cost trailer is not always the right way to stand out and show your game to the world for the first time. Memes, however...


Attendees will learn that memes are an essential part of today's video game marketing. Without needing time nor money, they can generate a substantial amount of revenue, whether they work in a big AAA studio or smaller independent ones.

Intended Audience

This is for video game marketers and community managers that are curious to learn about novel ways of generating engagement and new sources of revenues through a fun and creative way of marketing.