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How Games Developers Should Treat Advertising In 2022 (Presented by Anzu.io)

Lev Kommisarchik  (Director of Mobile Games, Anzu.io)

Location: Room 2009, West Hall

Date: Wednesday, March 23

Time: 10:30 am - 11:00 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: In-Person

Vault Recording: Not Recorded

Audience Level: No

Anzu.io

To succeed as a games developer in 2022, understanding who your players are and how to effectively monetize your games without disrupting their experience has become paramount. With this in mind, Anzu, the most advanced in-game advertising platform, carried out a study to form a picture of what gamers look like and what their approach to in-game advertising is.

During this session, Lev Kommisarchik, Director of Mobile Games at Anzu, will present highlights from the cutting edge research, exploring how open gamers are to advertising, what the golden rules are when using in-game ads, and how different game genres match up to specific ad categories. He will also explore several successful case studies of developers who have got their in-game monetization strategies right, and also talk about what Anzu’s recent verification by Unity means for developers .