View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.
Use the Viewing Experience filter to see which sessions will be available on-site, on the virtual platform, or both:
- In-Person: offered on-site, not available within the virtual platform. Check the session’s listing to see if it will be recorded for GDC Vault after the conference.
- Virtual: offered in the virtual platform at its scheduled time.
- In-Person/Virtual: offered onsite and the recording will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT
- In-Person/Virtual Livestream: offered on-site and will be livestreamed to watch on the virtual platform at its scheduled time. The recording of the video will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT.
All registered attendees will be able to build their personal schedule in the virtual GDC event platform and mobile app. Download the Informa Tech Events app to gain access to the Game Developers Conference 2022 virtually. Login with the email address you used to register.
How Games Developers Should Treat Advertising In 2022 (Presented by Anzu.io)
Lev Kommisarchik (Director of Mobile Games, Anzu.io)
Location: Room 2009, West Hall
Date: Wednesday, March 23
Time: 10:30 am - 11:00 am
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Viewing Experience: In-Person
Vault Recording: Not Recorded
Audience Level: No
To succeed as a games developer in 2022, understanding who your players are and how to effectively monetize your games without disrupting their experience has become paramount. With this in mind, Anzu, the most advanced in-game advertising platform, carried out a study to form a picture of what gamers look like and what their approach to in-game advertising is.
During this session, Lev Kommisarchik, Director of Mobile Games at Anzu, will present highlights from the cutting edge research, exploring how open gamers are to advertising, what the golden rules are when using in-game ads, and how different game genres match up to specific ad categories. He will also explore several successful case studies of developers who have got their in-game monetization strategies right, and also talk about what Anzu’s recent verification by Unity means for developers .