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How Gaming Communities Drive Downloads, Play, and Monetization (Presented by Facebook Gaming)

Jeremy Williams (Global Vertical Content Strategist, Facebook IQ)

Location: Room 3020, West Hall

Date: Monday, March 18

Time: 4:00pm - 5:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Dev Day

Vault Recording: Video

Audience Level: All

There's mobile gaming, and then there's mobile gaming with your friends. How powerful is the concept of community in influencing game discovery, engagement and in-game purchase decisions? Discover the power of connecting with gaming communities to unlock next-level engagement with your game.

Takeaway

Understand why it's important to think about community, particularly in mobile gaming, and how this can influence gamers' decisions to download your game, how long they play and how much they invest in their in-game experience.