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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

How Great Key Art Can Lead to Doubling Marketing Numbers

Alex Van Lepp  (Marketing Director, Graffiti Games)

Date: Thursday, July 22

Time: 3:40pm - 4:10pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: N/A: I would like to deliver a virtual presentation only

This talk shares the effectiveness of good key art and why your studio should allocate resources to ensure your Steam banners are attracting visitors and converting these people into Wishlists and purchases. Graffiti will share examples of key art changes that the company made in 2020, and how making these changes resulted in doubling daily visitors and daily Wishlists, as well as improved Steam numbers during marketing beats for a more successful launch.

The Graffiti team will share the do's and don'ts when making key art, and how to effectively convert the art into the multitude of banner sizes.


Attendees will understand the importance of investing in proper key art and walk away with the best practices for producing successful images.

Intended Audience

This talk is intended for those in independent development who would like to increase their visitor, Wishlist and conversion numbers for their titles. It shares lessons learned and solid design principles to assist developers in the creation or updating of their own key art.