View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.
Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Location: Room 2011, West Hall
Date: Wednesday, March 20
Time: 2:00 pm - 3:00 pm
Pass Type: All Access Pass, Audio Pass, Core Pass, Expo Pass, Indie Games Summit Pass, Summits Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Vault Recording: Video
Audience Level: All
Everybody wants a successful games business. However true business pain really only occurs when resource allocation is misaligned with the size of the opportunity.
In most businesses, bad decisions are made from above, and sh*t rolls downhill. Ramifications include slower growth, wasted resources, canceled games, layoffs to the shuttering of studios.
The sad truth is a lot of these bad decisions could have been highlighted, and prevented, by employing more robust forecasting and business planning processes.
In this session you will be taken through lessons learnt by two free-to-play industry executives with over 15 years experience working with multi-billion dollar studios.
We will discuss:
- The importance of business planning pre launch
- How to predict the future of your title(s)
- A framework for the forecasting process post launch
- Calling out some of the uglier business practices
- Stories of catastrophic failure and epic success from industry leaders
Attendees will walk away with an understanding of best practices for forecasting game and company performance. They should also get fired up about the importance of the more business-related aspect of the free to play model and be inspired to push themselves and their teams to do better!
Attendees can be from any discipline that are curious about business related aspects of free to play. It will be most beneficial for C-Level leaders and business executives, heads of studio and performance marketing related roles. A working knowledge of key business metrics related to monetisation and retention is required.