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How Not to Kill Your Game Too Soon: Marketability and Knowing When Your Great Game Is Also a Great Business (Presented by ironSource)

Yevgeny Peres (VP Growth, ironSource)

Location: Room 3009, West Hall

Date: Monday, March 16

Time: 9:30am - 10:30am

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, VRDC Add On - Get your pass now!

Topic: Business & Marketing

Format: Sponsor Developer Summit

Vault Recording: TBD

Audience Level: All

Too often, developers look at only half the picture when deciding whether or not to launch a game. They either launch games that have good in-game metrics but no market, or kill games that don't measure up on early KPIs but have a huge potential audience. Yevgeny Peres, VP Growth at ironSource, analyzes the difference between a good game and a good business, and covers the metrics, tests, and benchmarks you need to make sure you’re not only greenlighting the right games, but also identifying potential market opportunities to capitalize on.


Attendees will learn how to test for marketability, the early metrics and benchmarks that indicate a game can grow profitably at scale, and best practices for maximizing growth.

Intended Audience

Product managers, user acquisition managers, publishing managers, and any developer involved in the greenlighting process.