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How Out of App Purchases are a Win-Win for You and Your Players (Presented by Codashop)
Zach Nass (Director of US and Canada, Codashop)
Location: Room 2009, West Hall
Date: Thursday, March 24
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Viewing Experience: In-Person
Vault Recording: Not Recorded
Audience Level: No
North American game developers and publishers may be surprised to discover the growing demand for in-game and in-app purchases outside of traditional App Stores - and it comes with huge benefits. Join Codashop, a leading source for in-game currencies, to explore why a winning game or app strategy easily combines the best of both worlds to give your audience more choice in how they make purchases.
Takeaway
Discover how giving your players more choice over their in-game and in-app purchases through third-party payment options can deliver huge benefits. Understand the different roles played by app stores vs. third-party platforms and uncover strategies for using both to maximize options for players and revenue for your company.
Intended Audience
Game publishers and developers including indies and scale-ups, app developers and anyone offering in-game or in-app purchases to their players. Previous knowledge not required.