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Chase Zhang (Field Marketing Manager, ACI WorldWide)
Location: Room 2000, West Hall
Date: Wednesday, March 23
Time: 12:30 pm - 1:30 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Viewing Experience: In-Person
Vault Recording: Not Recorded
Audience Level: Yes
Companies have been going through a digital transformation over the past few years, and now the focus is on transforming payments. A process otherwise known as payments orchestration. In its essence, Payments orchestration is the practice of maximizing conversion rates by enabling all customer journeys, adopting payment trends such as real time payments, crypto currencies, and other emerging popular payment methods. It focuses on reducing operational costs, increasing speed to market, and enabling global coverage.
A strong understanding of how the gaming industry has to adapt and change to new payments methods, fighting fraud and managing risk while improving the overall gaming experience.
This session is great for product managers who oversee in-game purchase experiences, product managers who oversee fraud and risk for customers buying in-game purchases, in-game/in-store/in-app payment managers who understand the complexity of multiple methods of payments.