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How SYBO runs the decade's most downloaded mobile game (Presented by Unity)

Mathias Gredal Nørvig  (CEO, SYBO)

Dustin Burg  (Director, Product Marketing Management, Unity Technologies)

Location: Room 3020, West Hall

Date: Wednesday, March 23

Time: 12:30 pm - 1:30 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Programming

Format: Sponsored Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

In this fireside chat, SYBO CEO Mathias Gredal Nørvig sits down with Unity's director of product marketing, Dustin Burg, to discuss how the team has garnered and maintains the astounding success and longevity that it has had with Subway Surfers. The session will also include a look at how SYBO and Unity have built a strong synergy together and elevated each other.


The audience would gain insight on how to run a very successful mobile games business. They will learn how working with Unity has helped make it possible for SYBO to scale development, testing, deployment and operations.

Intended Audience

This session will be beneficial for everyone from students to executives, including developers, programmers, technical and non-technical artists, and educators.

Prerequisite knowledge is not necessary for understanding the content of the session.