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The End of Hyper-Casual? (Presented by ironSource)

Omer Kaplan (CRO & Co-Founder, ironSource)

Location: Room 3009, West Hall

Date: Monday, March 16

Time: 4:10pm - 5:10pm

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, VRDC Add On - Get your pass now!

Topic: Business & Marketing

Format: Sponsor Developer Summit

Vault Recording: TBD

Audience Level: All

In 2018, we saw hyper-casual games explode onto the scene, growing at an unprecedented rate. In 2019, we saw dozens of new hyper-casual developers wanting in on the action, increasing competition and slowing down the rate of growth. But beyond its success for the hyper-casual game developers who got into the market early, what has its impact been on the wider gaming industry? Omer Kaplan, CRO and co-founder at ironSource, takes a deeper look at the space. Is hyper-casual a “gateway” genre, bringing in new gamers who go onto download other types of games? Or is hyper-casual cannibalizing existing players in the ecosystem? And finally, what can we expect from hyper casual in 2020? This session will break down the hyper casual market to understand where the growth is coming from and how long it’s likely to last, along with how this relatively young genre is impacting the market at large.


Attendees will come away with an analytical breakdown of the hyper-casual genre in numbers and its effect on the wider gaming industry.

Intended Audience

Hyper-casual game developers and publishers, or any game developer interested in learning about hyper-casual’s effect on the wider industry