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Identifying Indie: A Study of Who Plays What and Why

Phil Hofman  (Product Marketing Lead, Humble Games)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: TBD

Audience Level: All

Over the past decade, the classification of an independent ("indie") game has blurred dramatically, as has its dramatically growing audience. Genre, art style, length, budget, size, and other elements factor into an array of opinions on what makes an indie game an indie. No matter how you classify it—from single I indies to AA indies—there's a series of distinct traits associated with the buying habits of indies by players.

Humble Games worked with an independent analyst group on a study that has identified modern indie gamers, their values, interests, and motivations—and this session will walk through the findings.


Attendees will develop a better understanding of the player archetypes for the full range of indie games, how they form their opinions, and the elements of a game that are driving sales. They will uncover new indie gamer archetypes, motivations behind purchase intent, the game mechanics, models and systems resonating with new audiences, and much more.

Intended Audience

This is for indie developers and studio leads of all phases, development, and sizes; especially those setting out on their own to develop their dream games and looking to better understand the player landscape. Marketing and publishing professionals exploring opportunities with indie developers will also benefit.