GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, and format. All registered attendees will be able to build their personal schedule in the mobile event app, once live early 2022.

GDC Masterclass courses require a paid pass to attend. Class sizes are kept intentionally small and seats are limited to ensure every student receives one-on-one assistance from the instructor. Pass pricing per course varies, please review the passes and pricing page for more details and secure your spot today!

Independent Games Summit: Big in Japan, Not in the West: The Difficulties of Cross-Cultural Appeal

Anne Ferrero  (Community Manager, Asobu)

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass - Get your pass now!

Topic: Independent Games

Format: Session

Vault Recording: TBD

Audience Level: No

How much do you know about the Japanese indie game scene beyond the few mega-hits?
Most likely not much... but it's not your fault. Language and cultural barriers prevent indies from sharing and learning from each other.
This session will introduce Japan's indie game history; share the many challenges Japan and other communities face when bringing their games to the West; and discuss how the Indie Game development community as a whole can overcome these barriers and learn from each other.

Takeaway

Attendees will learn more about the history of Japan's indie game scene, the specific challenges that the language and cultural barriers present for non-western devs when promoting their games overseas, and how we can address these issues to improve cross-cultural sharing.

Intended Audience

No previous knowledge is required. This session hopes for informing and getting a better understanding from game platforms and stores, publishers, game media, game funding or structures helping Indies, localization, and potential solutions. Also, it would be useful for anyone interested in Japan's indie scene or market.