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Independent Games Summit: Big in Japan, Not in the West: The Difficulties of Cross-Cultural Appeal

Anne Ferrero  (Community Manager, Asobu)

Location: Room 2006, West Hall

Date: Monday, March 21

Time: 4:40 pm - 5:10 pm

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass, All Access Online Only Pass - Get your pass now!

Topic: Independent Games

Format: Session

Viewing Experience: In-Person/Virtual Livestream

Vault Recording: Video

Audience Level: No

How much do you know about the Japanese indie game scene beyond the few mega-hits?
Most likely not much... but it's not your fault. Language and cultural barriers prevent indies from sharing and learning from each other.
This session will introduce Japan's indie game history; share the many challenges Japan and other communities face when bringing their games to the West; and discuss how the Indie Game development community as a whole can overcome these barriers and learn from each other.


Attendees will learn more about the history of Japan's indie game scene, the specific challenges that the language and cultural barriers present for non-western devs when promoting their games overseas, and how we can address these issues to improve cross-cultural sharing.

Intended Audience

No previous knowledge is required. This session hopes for informing and getting a better understanding from game platforms and stores, publishers, game media, game funding or structures helping Indies, localization, and potential solutions. Also, it would be useful for anyone interested in Japan's indie scene or market.