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Independent Games Summit: Building The 'SkateBIRD' Brand In Layers

Megan Fox  (Founder, Glass Bottom Games)

Location: Room 2001, West Hall

Date: Tuesday, March 22

Time: 9:30 am - 10:30 am

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass - Get your pass now!

Topic: Independent Games

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

Want to know how a game like SkateBIRD gets made? Think it was all pre-planned? HAH. No. Come and learn about marketing-first development, and how we took what was initially a single-person game and, based on community response, gradually scoped it up to a larger game- all the while laying down deals and picking marketing venues so that we knew we'd launch already profitable. Half SkateBIRD post-mortem, half hopefully useful information you can use to plan your own expanding next game, come and experience the joy of what it's like to develop and market a game rapidly expanding beyond your faintest experience while falling backwards down the stairs.


Attendees should gain a general understanding of how publisher and platform deals look as of 2020/2021, and how one can play those into a game being already profitable on launch (depending on luck/your business). Also, attendees will learn the importance of trying their best (as taught by birds).

Intended Audience

All attendees will probably enjoy the SkateBIRD post-mortem aspects of this talk, but their eyes might glaze over a bit at the sales projections if they don't have at least some interest in statistics/biz mathematics, and their ghost will leave their body if they don't enjoy bizdev topics.