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Independent Games Summit: Don't Be a Copycat: Personalized Marketing for Your Game

Derek Lieu (Founder, Derek Lieu, LLC)

Dana Trebella (Founder, Spoke and Wheel Strategy)

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass, Independent Games Summit Pass - Get your pass now!

Topic: Independent Games

Format: Session

Vault Recording: TBD

Audience Level: All

How do you decide what your marketing campaign needs? How do you know what components will give you the most bang for your buck? What is the intention behind each marketing asset or idea, and how can you tell if it's aligned with your game? There are endless potential components of a marketing campaign, but not every game needs to or should use them all, especially when working on a budget.

This talk, given by a trailer expert and marketing pro, will walk through the various marketing components, the intention behind each of them, and what each marketing asset should accomplish to be successful. Looking at everything from websites, to press kits, and various kinds of trailers we'll explain why you should or shouldn't consider those various elements when planning a marketing campaign.


Learn what goals each of the tools of marketing can achieve for you, and match them to the marketing needs of your game so you can efficiently market with the budget and resources available to you.