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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Independent Games Summit: Don't Be a Copycat: Personalized Marketing for Your Game

Dana Trebella  (Founder, Spoke & Wheel Strategy)

Derek Lieu  (Creative Director , Derek Lieu Creative, LLC)

Date: Monday, July 19

Time: 2:40pm - 3:10pm

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass

Topic: Independent Games

Format: Session

Vault Recording: Video

Audience Level: N/A: I would like to deliver a virtual presentation only

How do you decide what your marketing campaign needs? How do you know what components will give you the most bang for your buck? What is the intention behind each marketing asset or idea, and how can you tell if it's aligned with your game? There are endless potential components of a marketing campaign, but not every game needs to or should use them all, especially when working on a budget.

This talk, given by a trailer expert and marketing pro, will walk through the various marketing components, the intention behind each of them, and what each marketing asset should accomplish to be successful. Looking at everything from websites, to press kits, and various kinds of trailers we'll explain why you should or shouldn't consider those various elements when planning a marketing campaign.


Learn what goals each of the tools of marketing can achieve for you, and match them to the marketing needs of your game so you can efficiently market with the budget and resources available to you.

Intended Audience

Indie game developers who are marketing their game with little to no budget, and marketers who are eager to create more efficient campaigns.