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Independent Games Summit: Don't Phone It In: Self-Publishing Premium Games on Mobile

Luke Spierewka  (founder, Afterburn)

Location: Room 2005, West Hall

Date: Tuesday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass

Topic: Independent Games

Format: Lecture

Vault Recording: Video

Audience Level: All

These days, releasing paid games on mobile might feel like a misguided relic of the past. However, in this talk, Luke Spierewka, the founder of Afterburn, will posit that it’s still possible to do well on these platforms… if you know what to expect before walking in.

We will cover how each of Afterburn's premium titles performed on mobile platforms since launch, talk about best practices when preparing to launch games on the App Store and Google Play, dive into the differences between these storefronts and what to look out for on each of them, and finish with an example release plan.


Attendees will gain insight on what to expect from self-publishing premium games on the App Store and Google Play. They will learn which features to look out for, when and how they should approach storefront partners, what are each store's weaknesses and strengths, how to plan your release in advance, and more.

Intended Audience

This is for solo developers, small company owners, and developers interested in tackling the mobile market through a traditional distribution model. While the topics presented will focus on leading mobile stores, they should be understandable for all audience members.