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Independent Games Summit: Empathizing with Steam: How people shop for your game

Chris Zukowski (Game Designer & Marketing Consultant , Return To Adventure Mountain LLC)

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass, Independent Games Summit Pass - Get your pass now!

Topic: Independent Games

Format: Session

Vault Recording: TBD

Audience Level: All

What makes a person wishlist your game on Steam? Why don't they buy it? Chris Zukowski spent months watching people browse Steam and he is going to share the results of his research with you.


In this talk you will learn what shoppers want to see when they are looking at your game on Steam. You will learn what to write in your description, which screenshots to feature, and how much to worry about your negative reviews.

Intended Audience

This talk will be most helpful for anyone who is publishing a game on Steam. It will also be useful for anyone trying to figure out what their potential customers want.