GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.

Use the Viewing Experience filter to see which sessions will be available on-site, on the virtual platform, or both:

  • In-Person: offered on-site, not available within the virtual platform. Check the session’s listing to see if it will be recorded for GDC Vault after the conference.
  • Virtual: offered in the virtual platform at its scheduled time.
  • In-Person/Virtual: offered onsite and the recording will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT
  • In-Person/Virtual Livestream: offered on-site and will be livestreamed to watch on the virtual platform at its scheduled time. The recording of the video will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT.

All registered attendees will be able to build their personal schedule in the virtual GDC event platform and mobile app. Download the Informa Tech Events app to gain access to the Game Developers Conference 2022 virtually. Login with the email address you used to register.

Independent Games Summit: If You Build It They Won't Come: Marketing Fallacies & Missed Opportunities

Derek Lieu  (Trailer Editor & Founder , Derek Lieu Creative, LLC)

Dana Trebella  (Founder, Spoke & Wheel Strategy)

Location: Room 2002, West Hall

Date: Monday, March 21

Time: 1:20 pm - 1:50 pm

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass - Get your pass now!

Topic: Independent Games

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

Do you believe if you build a good game it will automatically attract your intended audience and reach players? Do you think a good trailer and a good trailer alone is enough to sell your game? Do you believe your first screenshots don't matter or that a launch trailer is all you need? We're here to tell you why you're wrong.

In this talk, we'll walk through common marketing fallacies and missed opportunities so you can maximize your chances to get noticed and grow your reach over time. This talk, given by a trailer expert and marketing pro, will dispel common misconceptions and pitfalls that many devs rely on too often to market their game. We'll also discuss some impactful and often missed marketing opportunities that can make a real difference in selling your game to your target audience.


Folks who attend will walk away knowing how to more effectively market a game by avoiding common mistakes and pitfalls that too often can cost reach and attention. They'll also leave with knowledge about common missed opportunities and how to best leverage them for a better chance at success.

Intended Audience

This talk is ideal for game developers who are doing their own marketing or those who have not understood in the past why their marketing didn't resonate. This talk is also relevant for marketing folks who are just getting started helping folks with their games.