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Independent Games Summit: If You Build It They Won't Come: Marketing Fallacies & Missed Opportunities

Derek Lieu  (Trailer Editor & Founder , Derek Lieu Creative, LLC)

Dana Trebella  (Founder, Spoke & Wheel Strategy)

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass - Get your pass now!

Topic: Independent Games

Format: Session

Vault Recording: TBD

Audience Level: Yes

Do you believe if you build a good game it will automatically attract your intended audience and reach players? Do you think a good trailer and a good trailer alone is enough to sell your game? Do you believe your first screenshots don't matter or that a launch trailer is all you need? We're here to tell you why you're wrong.

In this talk, we'll walk through common marketing fallacies and missed opportunities so you can maximize your chances to get noticed and grow your reach over time. This talk, given by a trailer expert and marketing pro, will dispel common misconceptions and pitfalls that many devs rely on too often to market their game. We'll also discuss some impactful and often missed marketing opportunities that can make a real difference in selling your game to your target audience.


Folks who attend will walk away knowing how to more effectively market a game by avoiding common mistakes and pitfalls that too often can cost reach and attention. They'll also leave with knowledge about common missed opportunities and how to best leverage them for a better chance at success.

Intended Audience

This talk is ideal for game developers who are doing their own marketing or those who have not understood in the past why their marketing didn't resonate. This talk is also relevant for marketing folks who are just getting started helping folks with their games.