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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Independent Games Summit: Inclusive Marketing for Indies

Melissa Chaplin  (Consultant, Robot Teddy)

Date: Tuesday, July 20

Time: 2:40pm - 3:10pm

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass

Topic: Independent Games

Format: Session

Vault Recording: Video

Audience Level: N/A: I would like to deliver a virtual presentation only

The modern world of games communications and community management can be intimidating, especially for indie studios finding their way in a crowded market. With a PhD in Intercultural Communication and Intersectional Feminism, Game If You Are Head of Client Strategy Melissa Chaplin walks through how you can ensure your messaging is inclusive. This talk covers the concepts of intersectionality and inclusivity, and contextualises them within the world of indie games marketing. Melissa illustrates the necessity for all studios to familiarise themselves with these concepts, and embed them within their practice. Focusing on the three pillars of community, content, and communications, Melissa gives workable examples you can apply to your own everyday practice.


Attendees will come away understanding the term intersectionality and its relevance to indie games marketing. They'll understand how to approach setting up and managing a community; creating content; and doing professional outreach with this framework. Finally, attendees will leave equipped with the tools they need to address unexpected situations intersectionally.

Intended Audience

Marketers and communications professionals of all levels of experience within indie games. Those who work in indie games in non-marketing roles but have public facing responsibilities. Marketing-curious or anxious developers who may have community management as part of their role. A basic level of games marketing knowledge will help attendees to understand this talk, but is not a prerequisite.