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Independent Games Summit: Indie Marketing How-Not-To: Review Breaker, G2A, and the $1.9M Steam Bug

Danny Day  (Designer, QCF Design)

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass - Get your pass now!

Topic: Independent Games

Format: Session

Vault Recording: TBD

Audience Level: Yes

Marketing as an indie is difficult, but what if you got that sweet viral attention with a hare-brained scheme instead? An amusing tale of trying to be too clever by half and building a marketing Rube Goldberg machine that nobody saw.


A good way not to market your game and why. An understanding of the legal considerations platforms like Steam have and why they might kick your game off. An understanding of how Steam key scams work and an undying hatred of key resellers. And an amusingly inspiring story of failure.

Intended Audience

Independent developers worrying how to sell their games. Marketers looking for solid tips to avoid. Platform owners and key scammers who want to laugh at our failure. Lawyers who want to play "I saw that coming".