GDC 2025 Session Viewer
Independent Games Summit: Marketing Your Game Under the New Steam Rules
Chris Zukowski (Game Marketing Strategist, How To Market A Game)
Pass Type: All Access Pass, Summits Pass, Indie Games Summit Pass - Get your pass now!
Track: Independent Games
Format: Lecture
Vault Recording: TBD
Audience Level: All
2024 was the year Valve made major changes on how games and their demos gain visibility. In this talk, game marketing researcher Chris Zukowski will list the changes and show you how successful developers have adapted to them.
Takeaway
You will learn how to market a demo successfully, how to get on the front page of Steam Next Fest, how to cross promote after Valve took away our ability to add links to our Steam Page, and how to get more visibility after launch.
Intended Audience
This talk is for any developer releasing a game on Steam. You will find tips for first time developers all the way up to larger studios releasing their 10th game with hundreds-of-thousands of wishlists. You are paying valve 30% of your revenue, you should learn how to make the most of what they are giving you in exchange.
