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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view GDC 2023 session details, speakers and share your favorites via social media. You will be able to build your schedule and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Independent Games Summit: No-budget DIY Marketing for Indie Games

Michelle Lega  (Senior Producer, Armor Games)

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass

Topic: Independent Games

Format: Lecture

Vault Recording: TBD

Audience Level: All

One of the biggest issues newer indie teams run into is how to market their game successfully to reach a wide audience. This talk will discuss how indie developers can narrow their focus to marketing initiatives that will take less time and see greater returns. Based on thorough knowledge of the current state of indie games discoverability, Michelle will provide a framework for developing a marketing and PR outreach plan that only takes an hour of work a day. By the end of the presentation, attendees will have the knowledge to develop their own no-budget marketing plan that covers press outreach, social media, and more, with a minimal time commitment.


Attendees will leave this presentation with a clear framework for developing their own marketing plan for their indie game using the hour a day marketing plan, which will allow them to successfully market their game with a minimal time commitment.

Intended Audience

This talk is intended for indie developers and teams that have little experience marketing a game and do not have a dedicated marketing person on their team or the funds to hire an agency.