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Michelle Lega (Senior Producer, Armor Games)
Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass
Topic: Independent Games
Format: Lecture
Vault Recording: TBD
Audience Level: All
One of the biggest issues newer indie teams run into is how to market their game successfully to reach a wide audience. This talk will discuss how indie developers can narrow their focus to marketing initiatives that will take less time and see greater returns. Based on thorough knowledge of the current state of indie games discoverability, Michelle will provide a framework for developing a marketing and PR outreach plan that only takes an hour of work a day. By the end of the presentation, attendees will have the knowledge to develop their own no-budget marketing plan that covers press outreach, social media, and more, with a minimal time commitment.
Attendees will leave this presentation with a clear framework for developing their own marketing plan for their indie game using the hour a day marketing plan, which will allow them to successfully market their game with a minimal time commitment.
This talk is intended for indie developers and teams that have little experience marketing a game and do not have a dedicated marketing person on their team or the funds to hire an agency.