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Independent Games Summit: No-Budget DIY Marketing for Indie Games

Michelle Lega  (Senior Producer, Armor Games)

Location: Room 2009, West Hall

Date: Monday, March 20

Time: 4:10 pm - 5:10 pm

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass

Topic: Independent Games

Format: Lecture

Vault Recording: Video

Audience Level: All

One of the biggest issues newer indie teams run into is how to market their games successfully to reach a wide audience. This talk will discuss how indie developers can narrow their focus to marketing initiatives that will take less time and see greater returns.

Based on thorough knowledge of the current state of indie games discoverability, Michelle Lega, Senior Producer at Armor Games, will provide a framework for developing a marketing and PR outreach plan that only takes an hour of work a day. By the end of the presentation, attendees will have the knowledge to develop their own no-budget marketing plan that covers press outreach, social media, and more, with a minimal time commitment.


Attendees will leave this presentation with a clear framework for developing their own marketing plan for their indie game using the hour-a-day marketing plan, which will allow them to successfully market their game with a minimal time commitment.

Intended Audience

This is for indie developers and teams that have little experience marketing a game, or do not have a dedicated marketing person on their team or the funds to hire an agency.