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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Independent Games Summit: What to Expect With Your Launch? Sharing Concrete Data on Various Marketing Activities When Releasing Your Indie Game

Chris Zukowski  (Creative Director, Return To Adventure Mountain LLC)

Date: Monday, July 19

Time: 2:00pm - 2:30pm

Pass Type: All Access Pass, Summits Pass, Independent Games Summit Pass

Topic: Independent Games

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

What is normal when you market your game? What is a good click-through rate on a Steam page? What will happen if my game gets covered by a big streamer? Are virtual festivals worth it?

Chris Zukowski will review real-world data from recent indie games and show you what to expect when you market your game.


If you ever wondered "how will my game sell when I launch?" this talk is for you. Attendees will have a clearer picture of how games similar to theirs perform on Steam. What are the best case scenario? What is typical? What is the worst that can go wrong? I will show you in this lively talk with real-world examples.

Intended Audience

This talk is for anyone who is releasing a PC game in 2021 and is developing their marketing strategy. You will have a better understanding of what to expect.