GDC 2025 Session Viewer
Indie Dev Guide to Video Ads: When You Can't Afford an Agency (Yet)
Dillon Becker (Creative Director, Airtraffic)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
In this session, indie developers will learn how to create impactful video ads without a big studio budget. Drawing on 13 years of creative marketing experience—including a decade producing video game ads for studios like Blizzard, Supercell, and Niantic—the speaker reveals actionable strategies for smaller teams. Discover how to identify your target audience, select effective ad formats, and leverage heuristic techniques to produce engaging videos. Learn how to avoid common pitfalls, compete with industry giants, and refine your creative strategy over time. Packed with real examples and indie-focused best practices, this session equips developers with the tools to level up their video marketing game.
Takeaway
Attendees gain actionable insights into effective video marketing strategies, learning how to identify target audiences, select ad formats, and create engaging videos using creative testing and heuristics. They also discover how to avoid common pitfalls, compete on smaller budgets, and evolve their strategies with real-world examples and best practices.
Intended Audience
This session is designed for indie developers and small teams looking to kick-start their video marketing efforts on a budget. However, attendees from larger studios might also discover useful tips and tricks to improve their marketing campaigns.