GDC 2025 Session Viewer
Indie Dev Guide to Video Ads: When You Can't Afford an Agency (Yet)
Dillon Becker (Creative Director, Airtraffic)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
In this session, attendees discover the video marketing strategies trusted by the biggest game studios. Drawing on 13 years of creative marketing experience, including a decade in gaming, the speaker shares insights from producing ads for top studios like Supercell, Niantic, Blizzard, Crunchyroll, and Zynga. The talk covers essential topics such as identifying target audiences, selecting effective video ad formats, and crafting engaging videos through creative testing and heuristic techniques. Attendees also learn about common pitfalls in video marketing, how indie developers can compete on smaller budgets, and methods for evolving creative strategies over time. Real examples and best practices are provided to help developers and marketers implement these proven strategies.
Takeaway
Attendees gain actionable insights into effective video marketing strategies, learning how to identify target audiences, select ad formats, and create engaging videos using creative testing and heuristics. They also discover how to avoid common pitfalls, compete on smaller budgets, and evolve their strategies with real-world examples and best practices.
Intended Audience
This session is ideal for early-career marketers from studios of all sizes, as well as indie development teams. Seasoned marketers may also benefit, especially those less familiar with video marketing strategies or those looking to improve their video ad performance.