Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.
Jill Conto (Integrations Producer & WB Analytics, Warner Bros. Games)
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing, Production & Team Management
Vault Recording: TBD
Audience Level: N/A: I would like to deliver a virtual presentation only
Cross-cultural projects are increasingly becoming the norm due to the globalization of the games industry. With a distinct surge of game development projects between the West and China specifically, it's imperative for teams to recognize – and reconcile – different cultural prerogatives in order to create a cohesive and effective partnership. This talk is focused on how to achieve success in these projects through an understanding of the business, unique team structures and dynamics, cultural considerations, and communication styles between the two sides.
Attendees will learn about the structure of Chinese gaming companies and how to resolve common issues that crop up during partnerships with Western teams. They will also learn more about Chinese company culture and how that impacts collaborations, as well as tips for building a strong collaborative atmosphere between teams.
Producers or project managers who are working in cross cultural teams between China and the West. There are no prerequisites for understanding the content presented here, and anyone interested in cross-cultural project collaborations could benefit from attending.