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Is Beauty Emotional or Rational: Cosmetics and Consumer Choice in 'NARAKA: BLADEPOINT'

Xinwei Chang  (Senior User Researcher, NetEase)

Pass Type: All Access Pass, Core Pass

Topic: Design, Visual Arts

Format: Lecture

Vault Recording: TBD

Audience Level: All

In NARAKA: BLADEPOINT, there are hundreds of cosmetics with diversified design styles. Although each skin is a delicate work of designers, in-game skins always have drastically different sales volume, which brings the key questions discussed today – what kinds of skins do players prefer? Do consumers usually buy cosmetics emotionally or rationally?

Start from the player's aesthetic preferences, this talk will introduce the way how NARAKA: BLADEPOINT research team find regular patterns of consumer choice and quantify the abstractive beauty.


Attendees will get an understanding of how to measure online game cosmetics and understand player preferences with user research and data.

Intended Audience

Art designers and anyone who interests in player's aesthetic preferences.