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Xinwei Chang (Senior User Researcher, NetEase)
Location: Room 3014, West Hall
Date: Thursday, March 23
Time: 2:00 pm - 2:30 pm
Pass Type: All Access Pass, Core Pass
Topic: Design, Visual Arts
Format: Lecture
Vault Recording: Video
Audience Level: All
In NARAKA: BLADEPOINT, there are hundreds of cosmetics with diversified design styles. Although each skin is a delicate work of designers, in-game skins always have drastically different sales volume, which brings the key questions discussed today: What kinds of skins do players prefer? Do consumers usually buy cosmetics emotionally or rationally?
Starting from the player's aesthetic preferences, this talk will introduce the way how NARAKA: BLADEPOINT's research team found regular patterns of consumer choice and quantified the abstractive beauty.
Attendees will gain an understanding of how to measure online game cosmetics and understand player preferences with user research and data.
This is for art designers and anyone interested in players' aesthetic preferences.