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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Is Beauty Emotional or Rational?: Cosmetics and Consumer Choice in 'NARAKA: BLADEPOINT'

Xinwei Chang  (Senior User Researcher, NetEase)

Location: Room 3014, West Hall

Date: Thursday, March 23

Time: 2:00 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Design, Visual Arts

Format: Lecture

Vault Recording: Video

Audience Level: All

In NARAKA: BLADEPOINT, there are hundreds of cosmetics with diversified design styles. Although each skin is a delicate work of designers, in-game skins always have drastically different sales volume, which brings the key questions discussed today: What kinds of skins do players prefer? Do consumers usually buy cosmetics emotionally or rationally?

Starting from the player's aesthetic preferences, this talk will introduce the way how NARAKA: BLADEPOINT's research team found regular patterns of consumer choice and quantified the abstractive beauty.


Attendees will gain an understanding of how to measure online game cosmetics and understand player preferences with user research and data.

Intended Audience

This is for art designers and anyone interested in players' aesthetic preferences.