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Is This Publishing Agreement Fair? The 2020 Publishing Agreement Market Report

Kellen Voyer  (Managing Director, Voyer Law)

Date: Tuesday, August 4

Time: 5:00pm - 5:30pm

Pass Type: Conference Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: Intermediate

You received your first publishing agreement; how do you decide if it's fair? Indies are at an informational disadvantage when negotiating with publishers as there is little public information on what publishing agreement terms are market-standard versus outliers.

For the first time ever, a comprehensive survey of over 30 recent indie publishing agreements has been undertaken and this session presents the results through a statistical analysis of publishing agreement terms. Attendees will learn the meaning of key publishing agreement clauses and gain an understanding of what the average publishing agreement looks like in 2020. They will learn the average advance amount, how common a 50/50 revenue share is (hint: it's not the average), how frequently sequel rights are granted and more. It's time for indies to put data to use and counter claims of "don't worry, it's standard".


Learn about the meaning of critical publishing agreement terms and just how common (or uncommon) these terms are. Following, you will be able to negotiate from an informed position next time you receive a publishing agreement.

Intended Audience

Anyone who wants to develop a game and thinks they may be offered a publishing agreement.